|Light Point Communications LLC
Our Services IPTV
As the race to win the hearts and minds of customers intensifies, IPTV operators must focus on delivering differentiated services to realize the promise of IPTV. By availing of the power of IPTV with the LPC solution, operators have a more competitive advantage to deliver new and innovative services that extend beyond traditional TV and pay per view services.
The Light Point solution includes the LPC Service Delivery Platform that empowers IPTV operators to captivate and attract customers by providing compelling, one-of-a-kind revenue generating interactive services and applications.
The LPC Service Delivery Platform supports and manages the user experience with the delivery of interactive TV services through the LPC Java-based program guide (or IPG) on set-top boxes and other client devices such as PCs and portable storage devices. It includes powerful integration architecture to allow connection to existing head-end servers such as asset and entitlement, member management, and OSS or BSS.
On the client side, LPC enables the delivery of studio-rated secure, high performance, HD-capable set-top boxes from multiple manufacturers supporting HDCP and other copy protection standards.
The combining LPC solutions with Java middleware provides a compelling user experience based on the Java standard for set-top boxes or personal computers, including a powerful software development kit for rapidly developing new revenue streams..
The LPC Service Delivery Platform can operate in IPTV environments for multicast streaming and VOD, or in hybrid situations combining DVB services seamlessly into the bouquet. Push VOD and push linear-TV can be delivered on PVR/DVR equipped set-top boxes.
The powerful electronic rental service that utilizes portable storage devices can also be integrated. This allows flexible and rich services to be built based on your market, infrastructure and consumer profiles. Consider the power of integrating all the options that the LPC solution can provide and how you can reach your target markets.
Services and Applications
Services available in the LPC solution include a standard-setting, flexible HD and SD interactive program guide merging channels from IPTV and DVB sources, a VOD client for content from servers, PVR or USB-based devices and an application that can launch on demand.
IPTV set-top boxes enables service providers to rapidly launch feature-rich, revenue generating high definition (HD) services such as Video and Music on Demand, eLearning, karaoke, home shopping, network-based recording (NPVR)/ time-shifted TV, games, and more on a wide range of IPTV STB's with H.264 HD and SD video.
Applications can be added by your team, from third-party Java developer companies or you can choose from the online LPC developer library that is supported by many application vendors. Applications can connect to the LPC server using industry standard programming interfaces and protocols allowing other devices such as mobile phones, PDAs and game devices to be incorporated into your service giving a true three screen capability.
Profiling, Personalization and Target Advertising
With partner systems in place to provide profiling and analytics, the LPC solution can monitor subscriber behavior and build profiles, allowing targeted advertising and targeted content delivery. Imagine targeted content and advertisements combined with targeted interactive services across your market demographics.
LPC works with leading set-top box manufacturers ensuring that set tops are configured, branded, and preloaded with the correct content for your market. Technology advancements such as DLNA, USB 3.0, built-in WIFI and WIMAX and hardware decoding of BluRayTM quality HD with surround-sound are all relevant today. Boxes equipped with large disk drives and multiple USB sockets allow very flexible content delivery options and support an upgrade path as new services become available.
The set-top box implements conditional access and digital rights management solutions ranging from smart card-based systems to the latest watermarking software solutions.
Benefits and Scalability Options
- LPC is completely platform, middleware and database independent.
- LPC is fully scalable and fits well with existing services currently in deployment, provides seamless integration, and is compatible with any IPTV or hybrid environment
- OSS/BSS support: Member management, billing management, and customer support systems can function in tandem with LPC
- LPC supports a flexible, next generation, HD/SD, multi-language IPG, providing targeted, localized, dynamic content on a low cost Java set-top boxes
- Set-top box diagnostics for real-time, remote assistance and troubleshooting
- Open architecture and SDK: Easy- to-use LPC SDK and LPC Script for rapid development of interactive Java applications
- Simplified rollout of compelling, revenue generating applications and services for guaranteed prompt return on investment Services include digital content e-rental, VOD, PVR, nPVR, as well as live-TV layered over the multicast experience of IPTV
- Services include e-rental, VOD, PVR, nPVR, as well as live-TV layered over the multicast experience of IPTV. .
Interactive Program Guide
The IPG is available with our Service Delivery Platform, which manages the viewer experience through a ground-breaking, configurable interactive program guide (IPG). The LPC IPG is a next generation guide that allows the operator to configure and fine-tune exactly how viewers interact with TV and revenue-generating services. It's the primary portal for viewers to navigate to a service they want to use-from live TV to VOD to application launching. Advanced features such as VOIP, video conferencing, USB device management, Emergency Alert System (EAS), targeted advertising, and more are easily included as required by operators.
Innovative next-generation services and third-party interactive applications are easily and readily integrated with the IPG while remaining intuitive and easy-to-use for the viewer. The guide can be downloaded or can be made resident on set-top boxes and client devices. Featured visual elements of the IPG that are fully customizable by operators include:
On Demand Shop Front
- HD or SD versatile IPG interface •Fully skin able IPG
- TV guide (EPG) and channel bar for as many channels as needed
- On-demand shop front
- nPVR interface
- Application launching
- Viewer settings
- Parental controls
- Multi-lingual support and viewer
- language selection
- Telescopic advertising On Demand Shop Front
The on-demand shop front delivers the "True Digital TV Experience" that allows viewers to easily navigate VOD titles, read reviews, watch trailers, and order VOD assets. Operators can customize the presentation of the VOD titles, terms and conditions, pricing, and more upon viewer login authentication and set-top box identification. Operators have full control and traceability for diffused content as the LPC solution ensures that all assets are made available only through secure and entitled sessions with authenticated viewers.
All VOD assets support full trick play features and operators can configure the speed of rewind and fast-forward operations. As with the TV guide, the VOD shop front can be branded and re-skinned.
The networked personal video recorder (nPVR) service is available from the IPG and is fully interpretable with the TV guide. Viewers can record the current show they are watching or record an upcoming show as well as schedule the recording of entire series if access is provided in areas without legal restrictions. Operators can also configure "reverse" TV programming which allows viewers to view previously-aired TV programs and then watch them as unicast assets on demand. The LPC IPG provides the nPVR interface as its own screen (My Recordings) whereby viewers can manage and view their existing library of recorded shows. Shows can be added manually by the viewer or a show can be added automatically if a viewing session is interrupted.
Fully Skinable Interactive Program Guide
Both the user interface and the functionality of the LPC IPG are easy to customize, allowing operators to present their distinctive style on the IPG. The LPC IPG is developed using dynamic Java components that are furnished with the LPC SDK enabling operators to brand and re-skin the IPG in a variety of ways. Furthermore, operators can offer "skins" to their viewers who can personalize their iTV environment much in the same way as users can change wallpaper on their PCs.
The IPG provides a dynamic electronic listing of what's on TV, offering viewers a 24-hour overview of programming over several days. Program scheduling and information are aggregated at the operator's head-end facility from a variety of sources and then pushed to the TV guide through the LPC server. Viewers use the TV guide to tune to programs and to purchase pay-per-view programs. From the TV guide, viewers can view extended descriptions of a selected program as well as access recording functions. The on-screen channel banner is a mini-version of the TV guide listings and displays at the bottom of the screen. The channel bar lets viewers know what they're watching now, what's on other channels, plus several days' worth of program listings for planning ahead.
Operators can also configure the IPG to allow viewers to set reminders.
Application and Game Launching
Viewers can launch applications directly from the IPG, and in addition, operators can configure applications to start automatically when a viewer tunes to a particular channel. Operators can make applications available on a subscription basis or on a pay-as-you-go basis depending on the targeted audience thereby significantly increasing the ARPU.
For example, operators can use a games channel or portal to launch games whereby revenue can be generated by attaching a cost to each game or by allowing extra game sessions based on a viewer's performance at playing a game.
Flexible Settings, Parental Control, and Multi-Lingual Support
The LPC IPG is fully configurable for supporting multiple languages and enabling viewer language selection. One of the more popular features is parental controls. The LPC IPG includes options for viewers to enable, disable, and change the PIN, as well as restrict access to specific channels, movie ratings, and time periods that household members can watch.
The LPC IPG allows for the creation and display of telescopic advertising allowing operators to generate additional revenue in conjunction with partner advertisers. Targeted advertising occurs when viewers tune to a particular channel and a pertinent product or service is displayed in the IPG. The viewer can choose to find out more about the advertised product by viewing a VOD clip for example.